Journal | Brown Sugar 1st.: Organic, Vegan, No Sugar Added Snacks & Butters for a Mindful Lifestyle

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Chefs Recommend a Tasty Vegan Butter

Better Than Butter Vegan

Vegan & Plant-Based Butter

Vegan & Plant-Based Butter Launching in the U.S. January 2026

News Better Than Butter

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MOGMOG Tasting & Sales Event

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Beat Summer Fatigue with Yakuzen Foods

Learning Yakuzen

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Mindful Snacking with Jujube — A Gentle Pause for Body and Mind

Learning Yakuzen

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ZEN Snack: The Superfood Lotus Seeds Rooted in Ritual

Learning Yakuzen

Crunchy Jujube

Best Iron-Rich Snacks for Women – Natural, Delicious & Good for You

Learning Yakuzen

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Why Jujube is the Perfect Superfruit Snack for Women’s Health

Learning Yakuzen

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Yakuzen Snack Jujube

Why We Created Yakuzen Snacks: A Mindful Response to Modern Eating

Get Healthy with Organic

Why Organic Matters | Sustainability, Health & Mindful Snacking

Gluten‑Free Snack Crisps Series

Why Going Gluten‑Free Might Be Your Best Choice Yet

Brown Sugar 1ST medicinal snacks packaging

Medicinal & Vegan Snacks Inspired by Yakuzen Wisdom

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Pesticide-Free Jujube Snacks from Qingdao, China

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Jujube & Goji Berries: A Yakuzen Way to Boost Iron and Fiber

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Final Day: Zen Snack Pop-Up at MogMog

POP UP EVENT at MOGMOG

Zen Snack Pop-Up at MogMog LIC | May 16–18

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onigiri-tanaka

ZEN Snack Now Available at Onigiri Tanakaya, Union Square NYC

NYC Vegan Spring Soirée

Vegan Snacks and Butter at NYC Vegan Spring Soirée — Ticket Giveaway

mindfulness Snack at Acre

Zen Snack Series Now Available at Acre in Greenpoint Brooklyn

Sustainability: Organic & Vegan Snacks for a Better Future

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Healthy Plant-Based Snacks for Kids

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ZEN SNACK: A New Way to Snack with Mindfulness

Better Food,
Better Future,
Better Humans.

Better Food,
Better Future,
Better Humans.

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©2025 BROWN SUGAR 1ST. INC.

Founded in 2011 as a farmers’ market vendor by a mother wondering what food would be best for her baby, we have since grown into a leading food brand in Japan, supplying wholesalers, supermarkets, hotels, and restaurants. Our mission is to create food with a parent’s perspective and pass on healthy eating habits to the next generation.