Journal | Brown Sugar 1st.: Organic, Vegan, No Sugar Added Snacks & Butters for a Mindful Lifestyle

Journal
Journal
Journal

Journal
Journal
Journal

superfood-lotus-seeds2

ZEN Snack: The Superfood Lotus Seeds Rooted in Ritual

Learning Yakuzen

Crunchy Jujube

Best Iron-Rich Snacks for Women – Natural, Delicious & Good for You

Learning Yakuzen

superfruit-jujube-for-women01

Why Jujube is the Perfect Superfruit Snack for Women’s Health

Learning Yakuzen

Yakuzen Snack Jujube

Why We Created Yakuzen Snacks: A Mindful Response to Modern Eating

Get Healthy with Organic

Why Organic Matters | Sustainability, Health & Mindful Snacking

Gluten‑Free Snack Crisps Series

Why Going Gluten‑Free Might Be Your Best Choice Yet

Brown Sugar 1ST medicinal snacks packaging

Medicinal & Vegan Snacks Inspired by Yakuzen Wisdom

superfood-jujube-qingdao1

Pesticide-Free Jujube Snacks from Qingdao, China

Journal
Journal
Journal

Journal
Journal
Journal

jujube-goji-health-benefits2

Jujube & Goji Berries: A Yakuzen Way to Boost Iron and Fiber

mogmog8

Final Day: Zen Snack Pop-Up at MogMog

POP UP EVENT at MOGMOG

Zen Snack Pop-Up at MogMog LIC | May 16–18

onigiri-tanaka

ZEN Snack Now Available at Onigiri Tanakaya, Union Square NYC

NYC Vegan Spring Soirée

Vegan Snacks and Butter at NYC Vegan Spring Soirée — Ticket Giveaway

mindfulness Snack at Acre

Zen Snack Series Now Available at Acre in Greenpoint Brooklyn

Sustainability: Organic & Vegan Snacks for a Better Future

about1

Healthy Plant-Based Snacks for Kids

Journal
Journal
Journal

Journal
Journal
Journal

Zen Snack - jujube

ZEN SNACK: A New Way to Snack with Mindfulness

Better Food,
Better Future,
Better Humans.

Better Food,
Better Future,
Better Humans.

Newsletter Signup

575 Lexington Ave FL 14 #113 New York, NY 10022

©2025 BROWN SUGAR 1ST. INC.

Founded in 2011 as a farmers’ market vendor by a mother wondering what food would be best for her baby, we have since grown into a leading food brand in Japan, supplying wholesalers, supermarkets, hotels, and restaurants. Our mission is to create food with a parent’s perspective and pass on healthy eating habits to the next generation.