Better Than Butter Wins 2025 VEGPRENEUR Award
The Only Butter or Spread Recognized Among This Year’s Winners
We’re proud to share some big news from our plant-based butter team: Better Than Butter has been named a Winner of the 2025 VEGPRENEUR Awards, selected from more than 100 vegan and plant-based products worldwide.
Notably, Better Than Butter is the only butter or spread honored among this year’s Winners.
What Is Better Than Butter?
A Plant-Based Butter That Performs Like Real Butter
Better Than Butter is a next-generation plant-based butter alternative, crafted almost entirely from coconut-derived ingredients (excluding water and sea salt).
It is designed for people who want:
Rich, buttery flavor
Professional-grade baking performance
A cleaner, dairy-free option with no trans fats or cholesterol
Its unique formulation allows it to melt, brown, and bake like traditional butter — without relying on dairy.
Already Loved by Pastry Shops and Restaurants in Japan
Better Than Butter is already widely used by:
Pastry shops
Bakeries
Restaurants
Café chains
across Japan, where chefs praise its stability, flavor, and performance in both sweet and savory applications.
U.S. Launch Begins in Los Angeles in January 2026
Following strong adoption in Japan, Better Than Butter will begin its U.S. retail launch in Los Angeles in January 2026, in strategic partnership with KeHE.
This marks the next major step for the product as it expands into the U.S. plant-based and specialty food market.
Our Origin Story: A Simple but Honest Question
Better Than Butter began with a single question:
“Would I confidently feed this to my own child?”
From that simple starting point, the brand has grown into a Japan-born, New York–based company with a long-term goal:
To replace 5% of the world’s butter with a kinder alternative — for the planet, for animals, and for people.
Read the Full Press Release
Official VEGPRENEUR announcement:
https://www.vegpreneur.org/blog/meet-the-2025-vegpreneur-awards-winners
For Retailers, Foodservice Operators & Partners
If you’re interested in carrying or testing a plant-based butter that truly performs like butter, we would love to connect.