Medicinal & Vegan Snacks Inspired by Yakuzen Wisdom

Has Snacking Become Your Main Meal?

In our busy daily lives,
we often skip breakfast and head to school or work. When hunger strikes, many of us grab gummies or snacks from Deli．
The habit of “satisfying hunger with candy-like snacks” is becoming a common routine, especially among younger generations.
But snacks are originally meant to supplement your diet, not to support it fully.
The reality that sugar- and additive-heavy snacks have become a regular source of nutrition is something we cannot overlook.

“Medicinal Food” (Yakuzen) — More Amazing Than You Think

— Harnessing the power of nature to nurture your body from within.
When you hear “yakuzen” (medicinal cuisine), you might imagine something bitter or complicated.
But in fact, the essence of yakuzen is quite simple:

It is based on traditional Chinese herbal wisdom, delivering balanced and gentle nutrition to the body.
It uses natural ingredients selected according to the season and one’s condition.
It is a philosophy of eating focused on balancing and supporting one’s constitution.

For example, jujube (natsume) is rich in iron and dietary fiber — a great ally for women struggling with anemia or cold sensitivity.
Jujube is gaining attention as a superfood in Asia. Originating from West Asia, its cultivation traces back thousands of years, with archaeological sites confirming its historic use.
In ancient China, five fruits — peach, plum, apricot, jujube, and chestnut — were called the “Five Fruits,” believed to nourish the five vital organs. Jujube, eaten by women for health for over a thousand years, was said to keep one youthful if eaten three times a day. It was even a favorite of Yang Guifei, known as one of the most beautiful women in history. Today, it remains indispensable in medicinal and imperial cuisine.

Goji berries (kukonomi), originally from Asia, are packed with vitamins and antioxidants that help relieve eye strain and improve skin condition.
Now recognized globally as a superfood, goji berries contain a balanced array of vitamins and minerals and are praised for their antioxidant properties.
Such natural ingredients offer a nurturing power that goes beyond supplements.

Nourish Yourself with Snacks

— A snack that makes you feel better bit by bit, every time you eat it.
Brown Sugar 1ST. has developed “medicinal snacks” that reimagine the wisdom of yakuzen in a form suited to modern life — a truly new kind of snack.