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  • PACKED WITH
    DIETARY FIBER
  • PACKED WITH
    DIETARY FIBER
  • USDA CERTIFIED
    ORGANIC
  • USDA CERTIFIED
    ORGANIC
  • VEGAN
    GLUTEN-FREE
  • VEGAN
    GLUTEN-FREE

Better Food,
Better Future,
Better Humans

At BROWN SUGAR 1ST, we believe that daily food nourishes not only the body but also the richness of the human spirit. It fosters kindness that extends to families, communities, and beyond, creating a cycle of care that connects the Earth's blessings to future generations. Guided by this belief, we grow our business, generate appropriate profits, and reinvest in realizing our vision, cultivating a virtuous cycle of smiles and well-being.

Our Products Our Products

At BROWN SUGAR 1ST., we create gentle, trustworthy products for the whole family by asking ourselves one simple question: “Would I give this to my own child?” From carefully chosen ingredients to every step of the production process, we approach each detail with care. We prioritize organic and fair trade practices, and work closely with producers we know and trust. Our lineup includes the Zen Series, made with nourishing ingredients to bring balance to both body and mind; the Crisps Series , plant-based snacks that are as kind to your body as they are delicious; and Better Than Butter, a rich and satisfying spread made from 96% organic, coconut-derived ingredients. Each series reflects our deep commitment to quality, transparency, and everyday wellness.

Journal Journal Journal
Press Press Press

BROWN SUGAR 1ST and its CEO, Midori Ogino, are recognized entrepreneurs in Japan, frequently featured in major media, including TV and top publications, for their vision of the future of food and their success in turning it into a thriving business.Read More

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