Asian super fruit
JUJUBE
Although many people in the Western world haven’t heard of this superfruit, it has been widely used as food and in the traditional Oriental “YAKU-ZEN food method” for thousands of years to help calm the mind and relax the body, among other benefits. It has been especially revered by women who are pregnant, breastfeeding, menstruating, or transitioning through menopause. There is even an old saying: “Three jujubes a day keep the doctor away and keep you young.”
Transform YAKU-ZEN ingredients, often enjoyed in teas or simmered in hot pots, into crunchy snacks. Perfect for a quick break at work or as a healthy treat for kids, these snacks make it easy to experience the benefits of YAKU-ZEN in a simple and convenient way.
To eat is to love—for you and your loved ones.
To eat is to love—for you and your loved ones.
The big question:
Would I feed this to my own child?
Our CEO Midori won't make products for other kids that she won't feed her own child.
BROWN SUGAR 1ST started when Midiori, then 8 months pregnant, worried about food safety in the wake of the Great East Japan earthquake tsunami and nuclear disaster of March 2011.
While nursing her daughter she started paying attention to what she was eating and how it was affecting her baby. She was stunned to find out that there weren't many food options in the market that were both tasty and healthy. So she decided to make them herself.
That is how she founded BROWN SUGAR 1ST, which started humbly as a farmers market vendor before growing into one of Japan's most recognizable supermarket brands.
Freshness Guaranteed
Sourced from a USDA-certified organic farm in Thailand | Extracted from fresh coconut milk | Farm to jar | Bestseller product in Japan
View productsSmall business, Big ambition.
Food is a universal language -- which is why BROWN SUGAR 1ST is making the jump from Japan to the United States.
Life is fast but food doesn't have to be fast. If you are too busy to eat, then it's time to reset your priorities. We are here to remind you to honor your body and appreciate how Mother Earth feeds us.
Some things just can't go digital, like eating real food. Our mission is to help you choose foods that will keep you and the planet healthy, and to help you unleash your natural beauty from the inside out.