BROWN SUGAR 1ST - Vision
BROWN SUGAR 1ST was founded in Tokyo in 2011 as a health food brand. Our mission is to make healthy, delicious food easily accessible for consumers, while maintaining a strong commitment to craftsmanship. At the heart of our brand is the belief in using the power of nature to create high-quality products in a sustainable manner. All of our products are made with environmentally friendly materials and methods, based on the principles of fair trade. Our goal is not only to expand in Japan but also to reach the U.S. market by 2025, spreading our high-quality products worldwide.
Our Commitment
BROWN SUGAR 1ST is built on the philosophy that "we are made of what we eat." We create each product with great care, using carefully selected ingredients chosen by Midori, the founder. Every product is handmade to ensure quality. Our selection process is guided by one principle: "Would we feed this to our children?" We focus on health while ensuring that our products are delicious and of the highest quality.
Sustainable
Product Creation
BROWN SUGAR 1ST places great importance on a production process that minimizes environmental impact. We constantly strive to improve, focusing on resource circulation and efficient use of materials. Our goal is to create products with minimal environmental burden from a long-term perspective. We also prioritize transparency in our marketing efforts, promoting products with clear information so consumers can understand the value of what they are purchasing, rather than encouraging impulsive buying.
Product Series
Our products are crafted with the goal of offering the kind of quality you would want to feed to your family. BROWN SUGAR 1ST offers three product series, each carefully designed to maximize the benefits of nature while balancing flavor and health.
Wholesale Business
At BROWN SUGAR 1ST, we are dedicated to sharing our commitment to health and sustainability not only through direct-to-consumer channels but also by partnering with select wholesale clients. We collaborate with retailers, cafés, and specialty stores that share our values, ensuring that more people have access to our high-quality, health-focused products. We carefully choose our wholesale partners to maintain the integrity of our brand and to guarantee that our products are presented in a way that reflects their true value. From premium health food stores to boutique grocery shops, we work closely with each partner to provide tailored support, marketing materials, and product education to help them succeed. As we expand into the international market, especially in the United States, we are actively seeking like-minded partners to join us in delivering authentic, nourishing products to customers around the world.
